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Month: August 2020

Debunking Common Social Media Marketing Misconceptions

Debunking Common Social Media Marketing Misconceptions

With the continued shift online that businesses have seen recently, more people have been paying attention to social media and other online marketing channels. With this rise, there are many misconceptions that people still believe surrounding social media marketing. Social media marketing is free While there are ways to use social media for your business for free, many resources that can be useful for social media marketing do come at a cost. Content creation can be done without spending money,…

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Lessons COVID-19 Has Taught Businesses Around the World

Lessons COVID-19 Has Taught Businesses Around the World

The pandemic has caused worldwide struggles for business, with many have had to temporarily close their doors. It has caused businesses to alter and change many parts of their business plan. If your business has been able to adapt and change during these times, you will likely become stronger because of it. Instead of running from the challenge, there are many lessons that can be learned if you face the challenges head on. Adaptation Being proactive and willing to make…

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Netflix and Language

Netflix and Language

Some of your favorite Netflix movies and shows now offer a chrome extension to enhance your language learning skills.This chrome extension allows you to watch movies and shows with two subtitles at the same time. It offers subtitles in a wide range of languages including Danish, Dutch, English, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, and Turkish.  This tool works best for those individuals who have some familiarity with the language they seek to improve. However, this can still be…

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Shifting Your Marketing Efforts in a Pandemic

Shifting Your Marketing Efforts in a Pandemic

It is very likely that the marketing plans that were put forth at the beginning of 2020 are no longer viable in the present day. While planned marketing strategies for 2020 have changed immensely, the shift to community-building and empathy-based marketing tactics has allowed for more connection with consumers and audience members. This shift has made it almost essential to use virtual marketing, and the following strategies will help continue to strengthen those efforts. Use videos Pre-COVID, people were used…

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The Importance of Traditional Marketing

The Importance of Traditional Marketing

While digital marketing has continued to rise in popularity in recent years, it is important your businesses doesn’t neglect your print marketing efforts. Whether this be direct mail, business cards, brochures, or postcards, these marketing tools can be just as useful as any digital marketing tools that you are using. Business Cards Although digital cards are an option for any businessperson, there is nothing more personal than a physical business card that you hand out to people. The physical business…

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Cyber Security and Translation

Cyber Security and Translation

When you think of ‘cyber security’, what’re the first things you think of? Computers? Hackers? The Internet? Whatever it is your first thoughts are, chances are that ‘language’ isn’t among them. But don’t let this lack of initial association fool you, language is the very thing that allows cyber security its efficacy. Cyber security, especially in its more widespread forms such as website warnings, antivirus software, and built in computer settings, needs to be understood to be effective. Instructions on…

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“How to Do a Brand Audit” Summary

“How to Do a Brand Audit” Summary

By Kelly Mallari https://www.score.org/resource/how-do-brand-audit Date: July 17, 2019 Summary: A brand audit is an evaluation that serves to identify the strengths, weaknesses, and overall standing of a business in the marketplace. For a thorough and complete evaluation, internal and external branding as well as customer experience should be included. A business has the ability to perform this audit themselves or have an outside company do so. The first step when conducting this evaluation is to identify the business’ goals, strategy,…

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“Developing a Strategy: The Business Plan” Summary

“Developing a Strategy: The Business Plan” Summary

By Kelly Mallari https://www.score.org/resource/developing-strategy-business-plan Date: February 28, 2019 Summary: Developing a business plan is essential in order to establish the main goals, mission, and overall strategy of a business. Creating this plan serves as a proposal to investors as well as reminds management and employees of how the business operates. The first step when writing a business plan is the executive summary. This portion will consist of an overview of the goals of the business and strategies that will be…

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New Tech Closing Barriers for ASL Speakers

New Tech Closing Barriers for ASL Speakers

Bioengineers at the University of California – Los Angeles have recently completed designing a device that can be worn as a glove and translate American Sign Language real time into English through an app on a smartphone. Jun Chen, one of the principal investigators on the project, hopes this new invention will help open up communication channels for people who use sign language, and cut out the need for a translator. He also has hopes that the new device can…

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Finding the Right Format for Your Digital Marketing Campaign

Finding the Right Format for Your Digital Marketing Campaign

With the expansion of the internet came the development of digital marketing – which can include content, websites, emails, social media accounts, and advertisements. While digital marketing really became popular with the growth of the internet, digital marketing started developing with radios and telephones. While digital marketing has changed vastly since it started, it continues to be an important factor in marketing a business. In digital marketing today, there are five primary types. These include search engine optimization (SEO) and…

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