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Day: September 18, 2020

Technical Translations: a balancing act between accuracy and aesthetics

Technical Translations: a balancing act between accuracy and aesthetics

Linguistic skills go hand in hand with subject-matter expertise in translating. Subject-matter expertise is necessary to present the content of a specific field/area in the intended form desired by the client. Linguistic skills are needed to convey that message appropriately where it makes sense to the target audience adhering to their customs. Therefore, it is important to acknowledge the target language culture in order to maintain and convey the closest interpretation of the original text. Source: https://blog.amplexor.com/technical-translations-a-balancing-act

More Than Words: Using Marketing Transcreation to Reach Global Audiences

More Than Words: Using Marketing Transcreation to Reach Global Audiences

The ultimate goal of marketing internationally is to engage and attract the target audience in the most effective way. This article further explains the differences and objectives of translating and transcreation, which details it as “conceptual exactness and terminological precision.” Further on it explains how global scale marketing requires “content adaptation” to provide the appeal to the target audience, without it the content is ineffective. Also it explains the circumstances where transcreation is needed for such as content on local…

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How SEO and Content Marketing Work Together to Fuel Your Online Success

How SEO and Content Marketing Work Together to Fuel Your Online Success

SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. Content marketing focuses on using valuable and relevant content to drive profitable customer or client action. They are designed to go hand-in-hand, as SEO is strategized to work around your content. The focus of SEO is all about finding relevant keywords and incorporating them into your content so that they will rank higher in the SERPs. It is important to use…

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