More Than Words: Using Marketing Transcreation to Reach Global Audiences

More Than Words: Using Marketing Transcreation to Reach Global Audiences

The ultimate goal of marketing internationally is to engage and attract the target audience in the most effective way. This article further explains the differences and objectives of translating and transcreation, which details it as “conceptual exactness and terminological precision.” Further on it explains how global scale marketing requires “content adaptation” to provide the appeal to the target audience, without it the content is ineffective. Also it explains the circumstances where transcreation is needed for such as content on local topics or content culturally relevant. Finally it touches on the process of transcreation and the resources needed to accomplish it for your company’s global success.

Source: https://alphaomegatranslations.com/translation-services/amore-than-words-using-marketing-transcreation-to-reach-global-audiences/

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