When blogging, like any marketing content, consistency is key to growing and keeping an audience. There are times in life though that sitting down once a day, or once a week, to write a blog post is just not practical with our schedule. Whatever the reason for your absence, there are ways to continue posting consistently, even if you are not able to physically do it.
First, it is important to get the required training to blog professionally. Whether that be through a coach you hire or through different blogging courses, learning from a professional can be imperative to your success in the field. Having learned from a professional, you will be better able to handle the different circumstances that you face while running your blog. You will know how to handle yourself as a professional when you are faced with tough times.
Blogging is all about creating connection with your audience, ranging from your readers to businesses and marketers wanting to collaborate with you. If you have to take a break from your blog, you can ask these people you have made connections with to write their own articles for your blog as guests. Not only will it switch up the content that your audience is used to seeing, but it will also allow your audience to find new voices that they enjoy.
Another way to keep your blog active when you are absent is through the creating of evergreen content. This is the content that is timeless and keeps traffic coming to your blog. In the industry you write about, try to find content that has been around for a long time. Writing about these ideas or activities can help others find your page, even if the article is not newly published, and drive traffic for a long time.
Finally, scheduling posts allow you to create content when it works for you, and it will automatically publish at a set time in the future. While this does take extra preparation, it allows you to continue posting your own content, even if you are not able to create it at that very moment.
Source Author: Enstine Muki