In this article by Kennedi Gublar she goes on about the basic benefits of choosing and working with a human translator along with or instead of machine translation. She goes along to describe the three biggest benefits of human translation starting with the quality of the translation which has to do with the understanding of the context of that which is being translated. Second is the experience of translation which is needed to accurately convert the content using correct terminology and previous knowledge of specific topics. Another benefit Gublar mentions is the creativity side that comes with a human translator instead of a machine because translating involves more than translating verbatim but to create the same message that the original conveyed. And lastly she explains the importance of cultural sensitivity and understanding cultural differences and how it can ultimately negatively affect your business if not approached correctly.