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Month: September 2020

How SEO and Content Marketing Work Together to Fuel Your Online Success

How SEO and Content Marketing Work Together to Fuel Your Online Success

SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. Content marketing focuses on using valuable and relevant content to drive profitable customer or client action. They are designed to go hand-in-hand, as SEO is strategized to work around your content. The focus of SEO is all about finding relevant keywords and incorporating them into your content so that they will rank higher in the SERPs. It is important to use…

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Tips to Help Your Marketing Efforts During COVID-19

Tips to Help Your Marketing Efforts During COVID-19

Like many things in life, marketing success comes and goes. During the pandemic, many marketing campaigns has felt the impact of cut budgets. While this difficult time has caused many businesses to reassess their current strategies, it is important for marketers to stay active through this difficult phase. Now might not be the best time to introduce a bunch of new campaigns to your audience, as that is not what they are looking for right now, but it does give…

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Creating an Effective SEO Content Marketing Strategy

Creating an Effective SEO Content Marketing Strategy

SEO is vital to your company’s success. A large part of that comes from creating and implementing an effective SEO marketing strategy. “SEO without content marketing is like a body without a soul.” SEO should be designed around and work together with your content marketing strategy. It is important that you first understand what content marketing is. Content marketing is creating and freely sharing valuable, high-quality information that your target audience will find beneficial. High-quality content is essential in developing…

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How to Increase Efficiency in Your Business

How to Increase Efficiency in Your Business

Efficiency is key in any business, at any time. What many business owners are realizing right now it just how important efficiency is in your business. Optimizing your time can help sustain your company long into the future, as well as help improve profits. Here are some tips to help get you started on your journey to efficiency in your business: Automate what you can Time is an important factor in business and tying up either yourself or your employees…

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Your Marketing May Not Be Working Because You Have the Wrong Message

Your Marketing May Not Be Working Because You Have the Wrong Message

The first step to a successful marketing campaign is to create a clear, and specific message. If the message is unclear or unrelatable to the audience, the campaign will automatically fail. It is important to create a message that resonates with your target audience and motivates them to take action. Several businesses struggle with their messaging, and here are a few reasons why that may happen. First, you know every detail, and every aspect of our business and products/services. This…

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Chadwick Boseman: The Power of Representation

Chadwick Boseman: The Power of Representation

On August 28, 2020, the world lost a cultural icon.  The death of actor Chadwick Boseman was announced on social media after his silent, 4-year battle with cancer. He’d played several significant roles in this time period — including athlete Jackie Robinson, performer James Brown, and lawyer Thurgood Marshall. He was especially known as “King T’Challa” within the Marvel Universe. His presence in Black Panther essentially bridged a historical gap between those within the African diaspora. Through the characters’ darker…

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Building and Changing Company Culture

Building and Changing Company Culture

Company culture and values are one of the leading factors that determines employee satisfaction in the United States. Creating strong company culture can be extremely difficult, especially because it is not something that can be changed immediately or altered at will. Having a strong culture can help reduce employee turnover and can attract like-minded people to your business. So how do you build or change your culture? The following steps will provide some guidelines to follow to do exactly that….

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Understanding the Four Pillars of Company Culture

Understanding the Four Pillars of Company Culture

There are four primary pillars that relate to company culture – compensation, communication, socialization, and physical space. Individually, each pillar can have immense impact on the culture of your company, but in collaboration with each other, they make up the culture of your company. When many people think about culture, they think about the big picture things, but don’t always realize that culture is present in the little things too. Pillar 1 The first pillar is compensation, and in other…

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A Beginners Guide to Executing a Social Media Marketing Funnel

A Beginners Guide to Executing a Social Media Marketing Funnel

A marketing funnel is the strategy that allows the creation of the necessary steps that a customer needs to go through to become truly converted to a product or service. As a customer sees a business selling something they are looking for, they will begin to browse the website, and then subscribe to a product or service, which will then lead to a sale for the business. The first step in executing a successful funnel is to create awareness for…

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The Importance of Translation Service to Global Businesses

The Importance of Translation Service to Global Businesses

For businesses, especially global businesses, to succeed, they need to be able to reach all of their clients. The more clients a business has, the greater the profits and growth it will obtain. With more languages being spoken in more places, it has become increasingly more vital for companies to use translation services to be able to reach and satisfy the needs of all of their clients. Translation is more than simply just changing a word from one language to…

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