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Day: November 9, 2020

Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic?

Email Marketing Performance Has Skyrocketed. How Should Strategies Evolve in a Pandemic?

The Covid-19 pandemic has changed so many aspects of peoples’ everyday lives and routines. Many people stay at home all day; and are even working from home. This leaves more time for people to surf the internet and participate in online shopping. In his research, Ian Zelaya discovered that email marketing has exploded since April 2020. He has discovered that email marketing is currently up by 86%. With less in-store shopping and more online shopping, there is a need for…

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