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Author: Crystal Sauls

Why Effective Translation Matters for the Tourism Industry

Why Effective Translation Matters for the Tourism Industry

When someone is visiting a foreign country, they forgive locals for not understanding what they say, and for getting incorrectly translating their language into that of the visitor. However, incorrect language translation is looked down upon. Tourism is an industry that relies heavily on both advocacy and repeat custom. Companies and officials want tourists to remember their stay for the right reasons, come back in the future, and tell other people about your visit. This is where translation in tourism…

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Everything You Should and Shouldn’t Do to Stay Healthy While Traveling on a Plane

Everything You Should and Shouldn’t Do to Stay Healthy While Traveling on a Plane

After the historic drop in air travel this past spring, Americans are starting to fly again. Some are excited about it while many are still apprehensive about traveling by plane. Kyle Potter, editor of the Thrifty Traveler, says he’s not eager to get back on a plane anytime soon. Since every airline carries out precautions differently, “you just don’t know what you are going to find,” Potter says. Travelers need to do their homework ahead of time, checking to see…

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This is the Number One Career Requirement for Success After Covid-19

This is the Number One Career Requirement for Success After Covid-19

So many experts are offering tips and techniques on how to cope with the unknown due to the coronavirus pandemic. With all of this information, the best thing you can do to succeed is to adopt an “energy mindset.” This is an attitude of sustained commitment and level-headedness in the face of uncertainty. Fifty Executives and entrepreneurs from Fortune 500 were interviewed about what it would take to succeed in 2020. They all said that energy would be one of…

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Content Creation: How To Keep It Relevant and Engaging

Content Creation: How To Keep It Relevant and Engaging

The problem for consumers is never that there is not enough content and information. Instead, the problem lies with businesses trying to create relevant content that is engaging and not repetitive. Finding this balance can be difficult, but the following tips can help. Use technology to your advantage There are many customer relationship management systems that can help manage relationships and interactions with customers. As a business, utilizing these softwares can help organize and set up different information and content…

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Lost in Translation During the Coronavirus Crisis

Lost in Translation During the Coronavirus Crisis

Throughout the COVID-19 pandemic, a great amount of time-sensitive information has been released that isn’t readily available in many languages other than English. English-proficient speakers are even having trouble keeping up with all of the new information. Translation services have increased recently, but not fast enough for the growing population of limited English-proficiency speakers. More than one in five US residents speak a foreign language at home, and 25.6 million of those people speak very little English. Mariel Fiori, the…

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The Benefits of Human Translation

The Benefits of Human Translation

In this article by Kennedi Gublar she goes on about the basic benefits of choosing and working with a human translator along with or instead of machine translation. She goes along to describe the three biggest benefits of human translation starting with the quality of the translation which has to do with the understanding of the context of that which is being translated. Second is the experience of translation which is needed to accurately convert the content using correct terminology…

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The Evolution of Language Services Technology

The Evolution of Language Services Technology

Elisabete Miranda explains how translation has been a necessity since thousands of years ago and its evolution, its purposes and methods for achievement. Miranda also mentions that language translation has made it possible to overcome the obstacle of language barriers that keep humans from meaningful communication. Today, in the global commerce that interacts with so many different people, translation has helped allow businesses to convey their service or product to more people. With new innovative methods for faster translation such…

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Understanding Your Entrepreneur Type

Understanding Your Entrepreneur Type

Everyone knows what an entrepreneur is, but I am guessing not a lot of people realize that there are different types of entrepreneurs. Whether their differences relate to motivation, rules, or some other factor, the different types of entrepreneurs may find success through dissimilar and individual ways. The first type is the social entrepreneur, which is someone who is enthusiastically focused on their environment on many levels – local, national, and global. The majority of these entrepreneurs are environmentalists and/or…

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What You Need to Know about Marketing Translation

What You Need to Know about Marketing Translation

Translating content for marketing purposes requires a lot more that just a direct translation. It involves translating marketing content into different languages and dialects. It includes everything from the words used to the colors chosen. The translator will need to figure out how to communicate the same message in multiple languages. With marketing translation, a wide audience will see your message, whether through social media or on a billboard. If your content is offensive to a specific country or language,…

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Blogging: Staying Consistent When You Are Absent

Blogging: Staying Consistent When You Are Absent

When blogging, like any marketing content, consistency is key to growing and keeping an audience. There are times in life though that sitting down once a day, or once a week, to write a blog post is just not practical with our schedule. Whatever the reason for your absence, there are ways to continue posting consistently, even if you are not able to physically do it. First, it is important to get the required training to blog professionally. Whether that…

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