Can Your Law Firm Benefit from Legal Translation Services?

Can Your Law Firm Benefit from Legal Translation Services?

As more businesses become global and more communities become multilingual, the demand for legal departments continues to increase rapidly. Law firms rely on professional legal translation services to provide high-quality and accurate with fast turnaround times. They also require them to be precise and have an in-depth understanding of current legislations along with legal terminology. For these reasons, having a translation service which specializes in legal translation services is very important. Language services, who specialize in legal translations can work…

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Technical Translations: a balancing act between accuracy and aesthetics

Technical Translations: a balancing act between accuracy and aesthetics

Linguistic skills go hand in hand with subject-matter expertise in translating. Subject-matter expertise is necessary to present the content of a specific field/area in the intended form desired by the client. Linguistic skills are needed to convey that message appropriately where it makes sense to the target audience adhering to their customs. Therefore, it is important to acknowledge the target language culture in order to maintain and convey the closest interpretation of the original text. Source: https://blog.amplexor.com/technical-translations-a-balancing-act

More Than Words: Using Marketing Transcreation to Reach Global Audiences

More Than Words: Using Marketing Transcreation to Reach Global Audiences

The ultimate goal of marketing internationally is to engage and attract the target audience in the most effective way. This article further explains the differences and objectives of translating and transcreation, which details it as “conceptual exactness and terminological precision.” Further on it explains how global scale marketing requires “content adaptation” to provide the appeal to the target audience, without it the content is ineffective. Also it explains the circumstances where transcreation is needed for such as content on local…

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How SEO and Content Marketing Work Together to Fuel Your Online Success

How SEO and Content Marketing Work Together to Fuel Your Online Success

SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. Content marketing focuses on using valuable and relevant content to drive profitable customer or client action. They are designed to go hand-in-hand, as SEO is strategized to work around your content. The focus of SEO is all about finding relevant keywords and incorporating them into your content so that they will rank higher in the SERPs. It is important to use…

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Tips to Help Your Marketing Efforts During COVID-19

Tips to Help Your Marketing Efforts During COVID-19

Like many things in life, marketing success comes and goes. During the pandemic, many marketing campaigns has felt the impact of cut budgets. While this difficult time has caused many businesses to reassess their current strategies, it is important for marketers to stay active through this difficult phase. Now might not be the best time to introduce a bunch of new campaigns to your audience, as that is not what they are looking for right now, but it does give…

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Creating an Effective SEO Content Marketing Strategy

Creating an Effective SEO Content Marketing Strategy

SEO is vital to your company’s success. A large part of that comes from creating and implementing an effective SEO marketing strategy. “SEO without content marketing is like a body without a soul.” SEO should be designed around and work together with your content marketing strategy. It is important that you first understand what content marketing is. Content marketing is creating and freely sharing valuable, high-quality information that your target audience will find beneficial. High-quality content is essential in developing…

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How to Increase Efficiency in Your Business

How to Increase Efficiency in Your Business

Efficiency is key in any business, at any time. What many business owners are realizing right now it just how important efficiency is in your business. Optimizing your time can help sustain your company long into the future, as well as help improve profits. Here are some tips to help get you started on your journey to efficiency in your business: Automate what you can Time is an important factor in business and tying up either yourself or your employees…

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Your Marketing May Not Be Working Because You Have the Wrong Message

Your Marketing May Not Be Working Because You Have the Wrong Message

The first step to a successful marketing campaign is to create a clear, and specific message. If the message is unclear or unrelatable to the audience, the campaign will automatically fail. It is important to create a message that resonates with your target audience and motivates them to take action. Several businesses struggle with their messaging, and here are a few reasons why that may happen. First, you know every detail, and every aspect of our business and products/services. This…

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Chadwick Boseman: The Power of Representation

Chadwick Boseman: The Power of Representation

On August 28, 2020, the world lost a cultural icon.  The death of actor Chadwick Boseman was announced on social media after his silent, 4-year battle with cancer. He’d played several significant roles in this time period — including athlete Jackie Robinson, performer James Brown, and lawyer Thurgood Marshall. He was especially known as “King T’Challa” within the Marvel Universe. His presence in Black Panther essentially bridged a historical gap between those within the African diaspora. Through the characters’ darker…

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Building and Changing Company Culture

Building and Changing Company Culture

Company culture and values are one of the leading factors that determines employee satisfaction in the United States. Creating strong company culture can be extremely difficult, especially because it is not something that can be changed immediately or altered at will. Having a strong culture can help reduce employee turnover and can attract like-minded people to your business. So how do you build or change your culture? The following steps will provide some guidelines to follow to do exactly that….

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