Company Culture

Company culture and values are one of the leading factors that determine employee satisfaction in the United States. Creating a strong tradition can be extremely difficult, especially because it is not something that can be changed immediately or altered at will. Having strong values can help reduce employee turnover and can attract like-minded people to your business. So how do you build or change your values? The following steps will provide some guidelines to follow to do exactly that.

Step 1

The first step to creating a company culture is to communicate your Brand Heart. A Brand Heart consists of four elements that set the foundation for all pillars of your company culture. The four elements include purpose, vision, mission, and values. Using these four elements, your firm can create blueprints to align your values to your company.

Step 2

Conducting an employer brand audit is the second step to creating a strong company culture. While this audit can result in feedback that can be hard to hear, it can help you to understand the strengths and weaknesses of your company. The audit can also provide an honest look into the current culture of your company and allow you to see how it can be changed and adjusted.

Step 3

The third step is to map out the journey of your employees, current and future. While current employees experience enterprise traditions the most, it is something that can be perceived from the beginning of the hiring process. Understanding the journey employees go through can provide a new perspective to begin changing the culture.

Step 4

After doing these three steps, you can begin examining the 4 culture pillars – compensation, communication, socialization, and physical space. During this step, you are able to look at the different pillars and compare them against your Brand Heart.  


Source Author: Katy French

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