The Pandemic year 2020 has been a year like no other. The constant uncertainty that has surrounded every aspect of life has caused challenges and disruptions to businesses all over. Traditional marketing practices may have seemed inadequate, but it is important to keep marketing your business. Here are some tips to navigate marketing during these strange times.


As a business, maybe you have had to temporarily close down a storefront or limit your hours. Even if this has been the case, it is still important to communicate and interact with your customers. This can be done in a variety of ways, including on social media or through email updates.

Provide Updates

Customers may not receive accurate information if it is not provided to them directly for your business. Make sure you are posting any updates on social media accounts or your website, so your audience is aware of any changes or adjustments that are important.

Take Your Event Online

While many people did not predict the longevity of the COVID pandemic, there are still ways to gather and connect. If you had an event scheduled to take place in person, try shifting it to an online meeting that can provide customers with a similar experience in the comfort of their own home.

Be Gracious

As a business, customers are one of the most important parts to success. Make sure you show appreciation for your customers and their flexibility throughout all of the uncertainty. Help them feel heard and valued so they know how important they are to your business.


In the end, it is important to keep going, push through the adversity, and maintain a strong front for your business and your audience. Actively engaging with customers, continuing marketing efforts, and many other activities can help provide success as things start to settle into a new normal.

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Author: Laura Donovan

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