Here are 7 Business Growth W.O.W.® tactics for increased market share that you can deploy now:
The first portion of every month (hence the number 1), consistently every month (hence the number 12), identify a population index upwards of fifty (hence the number 50) key customers or emerging customers and provide them with a value-added communication.
Consider adding into your standard email auto signature line any updates on products or services you provide to all recipients of your communication exchanges. This also serves as a powerful standardization for ensuring customers. It supervises the advance notices for deadlines. Moreover, the product or service announcements, changes, and discontinuations, etc.
Consider adding into your standard email autoresponder (if you don’t engage it routinely, especially engage it when you will be away from email receiving) any updates on products or services you provide to all recipients of your communication exchanges. This is also a great way to promote and advertise. It will help those people that initiate sending email traffic to you first. As of now, you can instantly bounce back a message to them.
Realize that in most hotels there seem to be at least pieces of stationery and envelopes in the desk drawer. Consider a handwritten note to three “Vital Fews”. It is about something that is top of mind to you and of value to them.
Ensure that you never let an advocate get more than 30 days out from hearing from or seeing you. Plan regular communications and/or “thank you” events. It helps to draw from them ways to continue to enhance the service you provide to them.
Design a high impact, a value-rich content-based print newsletter for your core customers (the Vital Few). Now send it routinely to them as a way to enrich their value proposition in their market. Then, soft communicate a product/service from you to them at the end of each newsletter. This vehicle can be distributed to customers as statement-stuffers, attachments with invoices and contracts, attached to proposals and general correspondence from customer service contact professionals and the sales team alike. This can serve as a source for the Rule 1-12-50© campaign.
Fax Alerts –
Consider a Friday afternoon fax blast to your customers with any products/services that can impact their bottom line, send announcements and press releases, etc.
If these contact names are in your database as clients and or contacts. It means you have a pre-existing relationship with and have established a relationship. Hence, they want communication offers from you. Thus, not Fax alert or blast but personal communication is a smart, fast, economical and acceptable contact means. Conversely, if you don’t have this rapport or permission then a fax blast may be seen as spam. Also, it can be illegal in some nonbusiness growth-oriented communities!
Deploy these field-tested and proven 7 Business Growth Tactics now and watch your business flourish.
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