With the expansion of the internet came the development of digital marketing. It can include content, websites, emails, social media accounts, and advertisements. While digital marketing really became popular with the growth of the internet. Digital marketing started developing with radios and telephones. While digital marketing has changed vastly since it started. It continues to be an important factor in marketing a business.
In digital marketing today, there are five primary types. These include search engine optimization (SEO) and marketing (SEM), content marketing. Also, social media marketing, pay-per-click marketing, and email marketing. SEO refers to optimizing your content to appear at the top of search engines. Primarily through paying for placement. Content marketing allows you to create content in a variety of forms. Social media posts, blogs, podcasts, etc. It works without having to pay for placement. Unlike some other types of digital marketing, content marketing can be a less expensive way to market your business.
Social media marketing refers to posting regularly on social media to build an audience and ideally convert them into customers for your business. Pay-per-click marketing essentially means that you buy a keyword or phrase, and every time someone clicks on that keyword, your business appears. While this can be very effective, it can also end up being very costly if not managed correctly. The last primary type – email marketing – is very common for businesses to use today. It provides a way to accumulate subscribers and push important information and deals to a group in a quick and effective way.
The five primary types of digital marketing can all be effective, but it is important to understand the different formats to ensure that the best content format is being used with each type.
Itis the most common digital marketing format we use. It is in use everywhere from website pages to blog posts and email marketing.
Videos began growing more popular when platforms like YouTube and TikTok started gaining popularity. Not only can video content be easily accessible on social media platforms. But videos are very versatile and can serve many different purposes depending on the type of business.
Finally, there are graphics and display ads, which are used to capture attention and generate clicks and gather information. These can be used directly on websites or on social media platforms.
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Source Author: Jock Breitwieser
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